Fisk Alloy
A brand video is a fairly critical component of a corporate website these days, so we weren’t certain how Eric Fisk would respond to our first cut, in which he describes’s the Fisk philosophy but begins in a rather unorthodox way. Turns out it was just right. His articulate discussion of Fisk’s pride in trade and craft are placed against a background of industrial machinery and glistening wire. This created an interesting juxtaposition that underscores how Fisk’s unique combination of people and engineering raises manufacturing to an art form.