Epic Sciences
Epic Sciences is at the forefront of precision medicine — finding the right therapies for the right person at the right time. Founded in 2008, Epic has thus far concentrated their efforts on cancer; a disease that is always evolving and is composed of many different cell types. Thus, understanding how to accurately treat a patient requires an ability to see the full range of aberrant cells that may be present in a patient’s blood stream at any given point in time. Epic’s unique combination of biological science, imaging technology and machine learning detects irregular cells and provides a real-time view of a patient’s cancer. They then develop predictive tests that enable oncologists to determine, with certainty, the most effect treatments for these metastatic cancer patients.
Categorically, Epic is very science-driven, but they are also very patient-driven. Thus, One Degree was brought in to transform Epic’s brand image from a highly technical company to one guided by the humanity in their purpose. Having an impact on clinical outcomes is a goal shared by everyone at Epic and is the ultimate result of their approach. It was vital that we give them a human face, and position their technology as the means to an end, rather than the company focus, as their original website (shown below) portrayed them.
The original Epic Sciences website, above, projected a complicated and institutional public image. Heavily reliant on technical and scientific jargon, the site sounded smart, but also robotic and cold. This approach, one shared by many of Epic’s competitors, may have worked to establish the category, but as more players enter the arena and the market matures, we felt an equally intelligent but much more human voice would stand out.
This effort began with a new brand identity, but has a more evident impact on its website which we redesigned from the ground up, and includes imagery of those affected by cancer — patients and their loved ones.