Concours d’Elegance
Hillsborough’s Concours d’Elegance is the longest running classic car show on the west coast. One Degree was brought in to revitalize the event’s image, which had taken a back seat to the prestigious Monterey Concours, among others. This was the result of several factors, one of which was the annual change in program directors and volunteers whose understandable desire was to re-invent the wheel every year rather than build a solid brand.
To address this, we developed a unique logo system inspired by European auto manufacturers’ hood emblems: one with the consistency inherent in a strong brand identity, but that also had the flexibility to accommodate the year-on-year change in the show theme or marque.