Concours d’Elegance
The annual Hillsborough Concours d’Elegance is a fund-raiser whose proceeds benefit the Hillsborough Schools Foundation. As such, until our engagement with the organization, the Concours website was merely an offshoot of the School District’s main website, and didn’t distinguish or uniquely brand the show among the competing regional events.
Our website design addresses this by presenting the Concours d’Elegance as a high-end car show for auto enthusiasts — shifting emphasis toward the historic cars and the show’s participants themselves. The site’s home page motion graphics sets that tone.