Aquilini Wine Shop
You have to work quickly if you’re trying to launch of 7 new wine brands in 7 months. But in the hurry-up-and-get-it-done pace of it all, perhaps the greatest urgency was attached to the Aquilini Wine Shop.
Normally that might not have been an issue due to the traditional hurdle of securing broad distribution — the single most difficult challenge with respect to introducing a new beverage. But Aquilini’s team was so skilled and their wines so superior, that obstacle proved to be little more than a speed bump. As such, it was of supreme importance that the Aquilini Brands online store was up and running when the first brand — Dixie & Bass — launched in early 2020.
With a Commerce 7 back-end, the Wine Shop provides an Aquilini tailored, consumer-centric shopping experience that integrates the e-commerce transaction with tracking, shipping, notifications, inventory and fulfillment.