How people in other industries react to being asked for free spec work.
Why do advertising agencies and design firms continue to provide prospective clients with “spec work” for free? It’s ...
Why do advertising agencies and design firms continue to provide prospective clients with “spec work” for free? It’s ...
Have you ever heard the expression, “Just because you can, doesn’t mean you should”? In ...
The lesson here goes beyond the fashion industry and Instagram, which is the focus of ...
Tea and Consent from Blue Seat Studios on Vimeo.
I work in a business where it’s assumed that throwing dollars at a production is ...
All the data points to the vitality of online and mobile video viewing on non-TV ...
Earlier this week I was asked to talk about Creating Markets with a group of ...
This spot, from French ad agency BETC, part of EURO RSCG, leaves me speechless. In ...
In advertising, we’re often going to extremes to dramatize a point. Like the State Farm ...
Essentially, native advertising is very much like the advertorials of yore: sponsored or branded content ...
It appears so. Every few days another set of stunning statistics is released testifying to ...
Hey, it’s not that we don’t believe … well … actually, yes it is. Among ...
The stating-the-obvious police are going to slap me upside the head for this, but it ...
For the answer, let’s examine a trend that’s practiced by an industry that should know ...
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