Blog — observations on branding, design, and innovation

Video viewing is huge and growing … but are we paying attention?

All the data points to the vitality of online and mobile video viewing on non-TV ...

In an arguably poetic twist of fate, One Degree has settled on the iconic Maynard ...

Earlier this week I was asked to talk about Creating Markets with a group of ...

This spot, from French ad agency BETC, part of EURO RSCG, leaves me speechless. In ...

Got this totally random message in our inbox the other day: Subject: Using BricksName: Tom UptionEmail: ...

In advertising, we’re often going to extremes to dramatize a point. Like the State Farm ...

Advertising is roundly criticized for stretching the truth, or making the boldest of claims out ...

As someone who has spent most of his career trying to skirt the line between ...

Essentially, native advertising is very much like the advertorials of yore: sponsored or branded content ...

A review of publisher data of a million anonymous readers across 10 websites confirmed “that ...

As Mediterraneo Design Build’s re-branding project rolls out, Brian Emery, Mediterraneo’s President, has a few ...

It appears so. Every few days another set of stunning statistics is released testifying to ...

Hey, it’s not that we don’t believe … well … actually, yes it is. Among ...

Perhaps the best place to start is at the intersection of Sand Hill Road, Silicon ...

The stating-the-obvious police are going to slap me upside the head for this, but it ...

Ok, so pretty much everyone recognizes the significance of online video today. But, in case ...

Exactly one year ago, we moved One Degree into new offices in San Mateo. Plush, ...

For 30 years, HP’s digital and video production services division, Media Solutions, has provided many ...

For the answer, let’s examine a trend that’s practiced by an industry that should know ...