Exercise Rx

The Sports Institute at UW Medicine is one of the pioneers promoting exercise as medicine. Their team has introduced a new metric to determine whether a patient is active or sedentary and is designed to help healthcare providers quickly understand and prescribe personalized exercise programs suitable for an individual patient’s needs. Exercise Rx is the manifestation of this effort, and aims to deliver a framework for physicians to prescribe exercise for patients, both as a prevention and possibly even a cure. 

This is achieved through the Exercise Rx mobile application. It’s designed to help patients track and present their physical activity, and serve up interactions to keep patients engaged when using the app. This creates a positive feedback loop, including motivational messages from their healthcare team.

The Sports Institute brought in One Degree to develop the identity and brand ID guidelines for this cutting-edge effort.