Sports Habitat
SportsHabitat.com set itself apart from other sports websites by focusing on the everyday athlete and individual performance, rather than professional sports, statistics and news.
To address this departure, our launch print campaign speaks in a confident, self-directed tone and focuses on self-improvement and love for one’s sport. These print ads are designed to appeal to readers on this level, and introduce them to the primary content areas of the website through a typographical design element.
Before launch, the group was acquired by a competitor.