Mediterraneo
We considered Mediterraneo’s trucks with the same strategic thinking we applied to their yard signs. Rather than limiting the graphics to just the logo — typical of builders — we added a bit of the Mediterraneo voice to the tailgates, essentially turning the trucks into traveling billboards and distinguishing MDB from their competition in the process. Not exactly on par with a Super Bowl spot…But having people pull up next to you at a stop light, and tell you they’re going to give you a ring whenever they decide to fix up their houses…That ain’t bad. And it happens.