Joe’s Bleachers
Chicago Cubs fans are some of the most diehard in baseball, steadfastly adoring their team in the face of over 100 years of close calls, near misses, and, well, epic failures. Like a dog on a bone (or a Chi-town cop with a donut) they refused to let go of their grip on hope. We gave them something else to love about the Cubs, some branded content in the name of Joe Schlombowski — a Cubs fanatic who calls it like he sees it, pours Old Style on his corn flakes, and named his black labs Santo and Banks.
He’s found at Joe’s Bleachers, his Web home which takes its design cues from Wrigley Field’s original, outfield green, man-powered scoreboard.
In 2016, the hapless Cubs finally brought home the hardware, giving Joe a reason to calm down. It appears, however, that year may have been the beginning of another dry spell which should keep Joe squarely in his wait-until-next-year, barb-throwing mood for some time to come.