H.I.T.S.
As advertising’s era of lavish media budgets and leisurely time lines (ahh, the good old days) have given way to accountability and efficiency, the need for more effective lead tracking, classification, media reporting and optimization tools has become more urgent. The HITS (Halloran Integrated Tracking System) provides exactly that, by giving advertisers and their agencies a means to better target consumers and track their engagement with all forms of media.
We animated the HITS logo in a fun way specifically to set the stage for visitors who would experience a simple-to-use interface, in spite of the complex technological underpinnings of the service.