H.I.T.S.
As advertising’s era of lavish media budgets and leisurely time lines (ahh, the good old days) gave way to accountability and efficiency, the need for more effective lead tracking and classification, and media reporting and optimization tools became more urgent. HITS (Halloran Integrated Tracking System) was designed to provide exactly that, by giving advertisers and their agencies a means to better target customers and track their engagement with all forms of media.
‘H’, which stands for ‘Halloran’, was the name of the company that developed this technology. Combining this letter form with other elements communicates the benefit of the HITS system. We also animated it in a fun way to welcome visitors to the HITS website.