Fireman’s Fund
Several years after 9-11, Fireman’s Fund chose to return to its founding charter of ‘supporting firefighters for safer communities’, and needed a way to communicate their renewed dedication to firefighters without appearing opportunistic. Our campaign — comprised of PR, print and outdoor advertising — focused on the funding issues facing firefighters today.
All vehicles drove to the Project Heritage micro site which features program information, firemen profiles, several ways to contribute to budget-strapped departments around the country, and social engagement directly with firefighters.